GDME 3: From Likes to Leads: Interact with Customers Online

• Introduction to Course 3
• Course 3 overview
• Helpful resources to get started
• Welcome to week 1
• The benefits of social media marketing
• A day in the life of a product marketing manager
• How do you respond to marketing on social media?
• The five core pillars of social media marketing
• Earned, owned, and paid social media
• Test your knowledge: Understand social media marketing
• The social media marketing funnel
• Wrap-up
• Glossary terms from week 1
• Welcome to week 2
• Define the goals of your social media strategy
• Identify your social media target audience
• Popular social media platforms
• Set up a professional social media profile
• Choose social media platforms for your campaign
• Build your brand identity on social media
• Create brand positioning statements
• Types of content on social media
• How do different content and formats reinforce a brand?
• Use earned, owned, and paid media in social media marketing campaigns
• How to acquire earned media
• How Name Glo acquires earned media
• Test your knowledge: Social media marketing strategies
• Determine the frequency and timing of posts
• Real-time marketing
• Use a social media calendar
• Create a social media calendar
• Activity: Create a social media calendar
• Social media management tools
• Compose and publish posts using Hootsuite
• Activity: Use Hootsuite to create and schedule Tweets
• Use Hootsuite to create and schedule Tweets
• Test your knowledge: Plan and publish content
• Wrap-up
• Glossary terms from week 2
• Welcome to week 3
• The importance of social listening
• Social listening strategies
• How Eat Move Rest improves content with social listening
• Popular social listening tools
• Activity: Use social listening to gain insights
• Test your knowledge: Social listening
• Way of increasing Social media engagement
• How to use YouTube to grow your audience
• Respond to social media users
• Respond to social media comments
• Activity: Respond to customer comments
• How to Increase your followers on Twitter
• Influencer marketing
• Social marketing on mobile
• How to Write for social media
• Develop your brand voice on social media
• Case study: How BLK & Bold found its brand voice
• All About Design engaging content for social media
• Make social media posts accessible
• What is Canva?
• Repurpose content on social media
• Engage a social media audience through storytelling
• Test your knowledge: Compose engaging content
• Wrap-up
• Glossary terms from week 3
• Weekly challenge 3
• Welcome to week 4
• Understand social media analytics
• Metrics to track with social media analytics
• Popular social media analytics tools
• Social testing
• Use social media data to drive marketing strategy
• Jon - How data and social media analytics informs decision-making and strategy
• Activity: Analyze social media performance
• Activity Exemplar: Analyze social media performance
• Test your knowledge: Social media analytics
• Understand social media reports
• Social media reports
• Activity: Report on social media performance
• Activity Exemplar: Report on social media performance
• Present a social media report
• Activity: Report on social media performance
• Activity Exemplar: Report on social media performance
• Test your knowledge: Social media marketing reports and presentations
• Wrap-up
• Glossary terms from week 4
• Weekly challenge 4
• Welcome to week 5
• Benefits of paid social media
• Integrate paid social media into your strategy
• Identify: Social media strategy
• Test your knowledge: Paid ads on social media
• Develop a paid social media strategy
• Ad formats on social media
• Choose social media platforms for your ads
• Remarketing on social media
• Create an effective call to action in your social ad
• Activity: Develop a social media ad campaign
• Activity Exemplar: Develop a social media ad campaign
• Test your knowledge: Target your social advertising
• Components of a paid social media budget
• The cost of advertising on social media
• Social media ad bidding
• Sabrina - Conflict resolution and responding to criticism
• Test your knowledge: Manage a social advertising budget
• Wrap-up
• Glossary terms from week 5
• Weekly challenge 5